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วันอังคารที่ 25 พฤศจิกายน พ.ศ. 2551

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins.

Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion?

A 1- The best promotion is a natural promotion--that authors will actually do. They can either write or speak. 20 years ago I was a speaker, thinking I didn't know how to write. When the demand came for my health and personal growth how to books, I stepped up and started writing. Dan Poynter inspired me with his idea we can all write non-fiction by reframing the ideas around us in our own unique format. Since then, I have put out 10 print and eBooks on writing, self-publishing and marketing, especially online.

Do you like to speak? Then schedule at least 4 talks a month. When you speak for organizations, you will get paid and may sell books too. Consider no charge talks such as with libraries, service or business organizations.

But, if you are bashful or don't like to speak to groups, then promote by writing. Write short excerpts from your fiction or mystery, or write short articles to post Online in spam-free opt-in ezines with thousands of ready-made subscribers you don't have to hunt for. If you don't know how and want a first step, try out one of the over 125 free articles on my site <A target="_new" href="http://www.bookcoaching.com">www.bookcoaching.com</A>. Take a teleclass to update your skills. If I can learn the online promotion game, so can you. Three years ago, I knew nothing with low sales of around $200 a month. After a web site face-lift, my sales went from $75 a month to over $4000 consistently.

Q 2- As a book coach for 20 years, guest speaker, and leader at workshops and teleclasses, what do published authors most want to know about promoting their books?

A 3-They want someone else to promote for them.

That's not a reality unless they have a huge budget for a publicist. But, I can offer them hope because I recommend they hire a part time computer assistant who knows the Internet from their local high school. I pay my assistant $9.50 an hour. She comes after school from 3:20-4:50PM three or four days a week. Delegating this work is the reason my books sell so well. When I didn't put promotion time and a little money out, nothing happened.

Q 4- In an article entitled "Book Promotion Myths," you state that bookstores sell only 45% of all books, and you question the "big push" to get a wholesaler or distributor into the bookstores when they represent so many other authors and exact about a 55% fee. You cite libraries, the Internet, foreign markets, seminars, back of the room sales and specialty markets as some non-traditional markets. But with the loss of so many mom and pop shops that carry books, there are fewer venues to carry books. Do you have any suggestions for getting books into large chains - such as Walmart or Petco ? or airport shops?

A 4- I think authors are on the right track to get their books into Walmart, Costco or Petco. If, they are patient, persistent, and willing to wait for their sales. They must do this through a distributor though. One of my associates gets her Bargains in San Diego book into Costco each year. She had to go through many hoops and when she does sell books there, she has to wait always over 90 days, but often up to a year to get paid. That's the way of the bookstores, wholesalers, and chains.

Q 5? You state that if an author doesn't like to travel or speak before groups, then writing articles to promote one's book is the way to go. You mention that this method catapulted you to #1 on Google and 35 other search engines with the key word "Bookcoaching." What does this mean? What are the criteria used and where is it stated that you are #? A 5- The internet changes every day, but even with changes, I'm still on top. You can check by inserting "book coaching" To prove my web site address is listed on 3140 other sites, just put in the two words, "Judy Cullins." The first year I submitted articles I was on 900 sites. Two years later, I'm on 3140 plus. Search engines sweep our web sites looking for key words. The more appropriate key words you have in your articles up on your site, the headlines for your book's sales letter, and the copy on your home page and others, the higher you rank. For help, contact an Internet marketing coach who has done it all.

On the top ten sites, your site will get a lot of traffic. You must set your web site up to sell your book or service. That means creating a powerful sales letter for each book. Check out my book "Create your Web Site with Marketing Pizzazz" and apply before you contact a Web designer. Multiply contacts and sales when you submit articles to the opt-in ezines. If you have an ezine, you will boost subscribers 10-25 each time you submit an article. This is viral marketing at its best.

Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers to catapult your book and business sales. Part two of this article is available at <A target="_new" href="http://www.bookcoaching.com/freearticles/article-128.shtml">http://www.bookcoaching.com/freearticles/article-128.shtml</A>.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at <A target="_new" href="http://www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml</a> and over 140 free articles. Email her at <a target="_new" href="mailto:Judy@bookcoaching.com">mailto:Judy@bookcoaching.com</a>

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.

You may choose the traditional route--to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing. Will you be successful in this arena if you know nothing? A little something?

Use these 10 questions as a guide to know what book you'll want to investigate and invest in to widen your selling success.

1. Do you consider yourself a "newbie" on the net? "non-techie?" If so, are you willing to spend some time and money on learning the best ways to promote your book online from teleclasses, one on one coaching, or group coaching? It takes a few exposures to such skills as writing articles and submitting them to free opt-in ezines.

2. What are your resistances to learning Online book promotion and marketing? Right now, write down some of your resistances to both marketing and marketing on the net. Maybe the time to learn, the cost to learn, and the final cost to implement. Remember that smart people delegate and you can too.

3. Do you know the old adage for business insanity? Keep doing what you are doing and you'll keep getting the same results! While we don't want to change, Bill Gates says there will be two kinds of businesses in the 2000's--The ones who use e-commerce (check the non techie sales letter here for the exact quote.) Write down one or two goals or changes you are willing to make to sell more books Online.

Three years ago your coach knew nothing! Cajoled and coaxed by savvy friends and associates, she leaped over her doubts and created a business so successful, she can travel when she wants as well as remodel her home and buy a new car.

4. Do you write two or three major marketing goals down in the pages of your organizer and look at them each day? Remember the payoff of these goals. You don't just want to make money. You want to make enough money so you can take that needed vacation, send your kids to college, or buy that long needed car.

5. Do you practice at least three "high-level" activities each workday on your main marketing goals? If not, start writing down three each day in your organizer. Don't distract to other projects until these three are finished.

6. Do you write your "high-level" activities down in your organizer the night before, so you can get a running start in the morning? Let your subconscious work on your goals all night while you get your needed rest. No more worrying and by morning, you'll be yelling, "Eureka! I'm stoked on Internet Marketing."

7. How disciplined are you with your book being a success? Remember that discipline is to stop doing what hurts you. How are you wasting your valuable time, not doing what will give you big rewards? Write down one or two self-destructive habits you are willing to stop 2 or 3 days a week. Remember the payoff--you'll be getting your valuable information into the hands of more people who need and want it.

8. Are you easily distracted and keep pushing important to do's to the next day, next week, or next month? Treat your book as a business and know the wonderful rewards of being known by many as the savvy expert, earning the money you deserve, and enjoying an easy path of lifelong income. You'll soon stop talking on the phone to much, and start depositing those many checks and credit card orders.

9. How much time are you willing to put into learning how to do Online marketing each week? Once you learn a little, you'll see the great results and how easy it is to implement this easy and fun way to share with others. Thousands and more Online users are waiting to buy your book. They surf web sites and sign up for free ezines for free information they need. Your book's topic will please them, and it takes so little time!

10. Are you organized? Do you have all the parts you need to market and promote your book in files you can find in a minute? We waste over 150 hours a year looking for important paper. After I hired my low-cost computer assistant from a local school, I reduced my workload over half and can find anything in a minute because Erica does all my computer filing. More time to play--and that's another plus.

Bonus: How's your money, honey? It's best to set aside marketing money and time each month. When lean times come, you can keep going just like the bunny. When you operate a business without this important tool, you'll stay in kindergarten. As soon as I spent marketing money from $200-$700 a month, my book sales skyrocketed far above my investment.

Once you get aware of what needs to be done, and you are willing to take a baby-step, your book will keep on helping others as well as yourself.

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The package outside sells the product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Include your topic, your subject and use the book's benefits in your sub title if possible. Here's your ten tips for titles that sell:

1. Create impact for your title-check out magizine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must compel the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Include your solution in your title.

Does your title sell your solution? Make sure it answers the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to Market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Expand your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use original expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue F?!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn't have any.

Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so outstanding and catchy that it compels the reader to either buy on the spot or look further to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Include your audience in your title. This gives your book a slant.

When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book. Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, the number one essential "Hot-Selling Point," some time and effort.

วันจันทร์ที่ 24 พฤศจิกายน พ.ศ. 2551

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name" ? a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.

Unfortunately, those traditional book store sales aren't always "sold". The books might be returned over and over again. That's the sad reality of the book retail industry.

Your book's fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale ? where sales of 25,000 copies and more are not uncommon.

Here are 19 Book Marketing strategies that will help you acquire those sales:

1. Write your book for a very broad market ? nonfiction works best.

2. Write a book that people will be happy to give as a gift.

3. Add as many photos and illustrations as you can afford.

4. Keep the topic light ? avoid heavy social commentaries, controversial topics, scientific theories and other "heavy" subjects.

5. Have your book professionally designed.

6. Have your book professionally edited.

7. Give your book a catchy name ? avoid boring titles such as How to Have a Happy, Fulfilling Life.

8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.

9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can't live without your book.

10. Price the book competitively in your genre.

11. Make your book look like it is good value for the price ? it's all about perceived value in the minds of the buyers.

12. Don't write for yourself ? write for the end buyer. Fulfill a need for them or make them feel better.

13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.

14. Submit your book to the book clubs at least six months before you publish.

15. Find an agent who sells to the gift market.

16. Find an agent who sells foreign rights.

17. Find an agent who sells to the display market.

18. Don't be afraid to offer large discounts on nonreturnable sales.

19. Seek licensing agreements ? they are a great source of income for no work on your part.

A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books ? printing is not the final expense in your book marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.

Create a book that buyers just can't resist -- and then create a book marketing plan that makes those buyers BUY.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. <a target="_new" href="http://www.inktreemarketing.com">http://www.inktreemarketing.com</a>

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"

When planing your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing.

Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you. Also many publications come out on a weekly or monthly basis instead of daily. This means that book reviewers have a huge backlog.

So the best way to get a book reviewers to review your book, is to get them a quality copy of your manuscript or a galley, as soon as possible.

What if your book has already been published?

Is it too late to get a book reviewer to review your book? In some cases yes and in some no. There is an easy way to get your book reviewed without calling it a review.

Send out a press release.

Create a press release about your book and submit it to your local newspapers, magazines and radio stations. Make it interesting. Don't just say Mary Joe Piper has just published her newest book Babes on Parade. Think about your story and what it can teach people. Does it have a theme about love or friendship or settling disputes?

Use the issue in your press release. Teach people how to solve their problems and then have the person interviewing you mention your credits, as a published author. At that point your book will be mentioned, you will have done them a service, and you will have saved thousands of dollars on marketing and query letters to editors.

Here are just a few sites that you can go to to submit your pre - publication book:

Book Reviewers:

Terrie Bittner Bellaonline.com: Children's Books childrenbooks@bellaonline.com http://www.bellaonline.com/entertainment/children.html Categories: Children, Children's Religion, Young Adult - Children Query first.

Sandy Cummins Writers Exchange Book Reviews PO Box 372 Atherton, QLD 4883 writers@writers-exchange.com http://www.ozemail.com.au/~pjcsjc/book-review.htm Categories: Computer/Internet/Technology, Children, Christian, Fiction, How-To, Non-Fiction, Religion, Romance, Sci-Fi/Fantasy, eBooks, Writing, promotion & publishing

Anne Douglas http://www.bookideas.com emailanned@yahoo.com http://www.bookideas.com Categories: Art, Books From Small Presses, Children, Cookbook, Fiction, Literature, Mystery, Pop Culture, Women, Young Adult - Children, Biography, Parenting. Particularly interested in American art and children's books.

Apryl Duncan FictionAddiction.NET Box 876 Chattanooga, TN 37343 ReviewRequest@FictionAddiction.NET http://www.FictionAddiction.NET Categories: Books From Small Presses, Children, Fiction, Literature, Mystery, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Writing, promotion & publishing, Adventure, Horror

Melanie C. Duncan Bookdragaon Review (ISSN 1527-0157) 444 Forest Hill Road, #813 Macon, GA 31210 MCDuncan@bookdragonreview.com http://www.bookdragonreview.com Categories: Fiction, Young Adult - Children Comments: All genres fiction only. Please query before sending an e-book. Attachments are deleted if not specifically requested. Traditional galleys may be sent without a query, however please read the FAQs at the website before sending.

Linda Eberharter Fiction Forest 7042 Cohasset Ct. Indianapolis, IN 46226 Phone: 317-549-3038 linda@atlanticbridge.net http://www.atlanticbridge.net Categories: Children, Fiction, Mystery, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks

Detra Fitch Huntress Book Reviews 205 Dana Drive Easley, SC 29642 huntress@huntressreviews.com http://www.huntressreviews.com Categories: Children, Fiction, General, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Adventure, Horror

Denise Fleischer Gotta Write Online 515 E. Thacker Hoffman Estates, IL 60194 Phone: 847 882-8054 Netera@aol.com http://members.aol.com/gwnlitmag/ Categories: Mystery, Romance, Young Adult - Children, eBooks, Writing, promotion & publishing. Authors can also make guest appearances on the AOL chat she co-hosts on Tuesdays from 10-11 PM ET. Writers: keyword, chatrooms, Writer's Grill.

Jessica Holmes Romance At Its Best, Midnight Reviews owner@romanceatitsbest.com http://www.romanceatitsbest.com/ Categories: Books From Small Presses, Fiction, General, How-To, Literature, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Women, Young Adult - Children, Biography, Thriller/Suspense, eBooks, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political, Adventure, Horror

Dave Jenkinson CM/Canadian Review Materials Faculty of Education, University of Manitoba Winnipeg, MB R3T 2N2 Phone: 204-474-8780 e-Mail: jenkinson@ms.umanitoba.ca http://www.umanitoba.ca/cm/ Categories: Audiobooks; General, Children, Young Adults

Jeanne Kelly 1928 Mid Road Colorado Springs, CO 80906 Phone: 719-291-2309 e-Mail: whitebison@mail.com Categories: Audiobooks; Children, Health, Metaphysical, Spiritual, Women, Self-help, Writing, Inspirational, Motivational

Jeanette Lambert Tennessee Tribune 6940 Sunderland Circle Nashville, TN 37221-4621 Phone: 615-321-3268 jbl96@aol.com Categories: Children, Cookbook, Fiction, General, How-To, Library, Lifestyle, Mystery, Non-Fiction, Reference, Sociology, Travel/Hospitality, Women, Young Adult - Children, Biography, Thriller/Suspense, African-American Fiction and Nonfiction , Self-help, Writing, promotion & publishing, Education

Jennifer L. B. Leese AStoryWeaver's Book Reviews 311 Frederick Street Hagerstown, MD 21740 AStoryWeaver@aol.com http://www.geocities.com/ladyjiraff/aswbr.html Categories: Children, Young Adult - Children. Ebooks should be sent to home address on disc or in printed format. Please supply all information needed to properly review your book and where to send the review when done. For faster responses, the review can be sent to you via email.

Cathi Dunn MacRae, Editor VOYA Scarecrow Press 4720 Boston Way Lanham, MD 20706 voya@voya.com http://www.voya.com Categories: Young Adult & Children

Sandra J. Morgan Cloudy Mountain Books/The Fiction Forest 2 Bow Mills Road Center Barnstead, NH 03225 Phone: 603 776 0123 sandi@fictionforest.com http://www.fictionforest.com Categories: Audiobooks, Australian Books, Books From Small Presses, Children, Christian, Cookbook, Features, Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Mystery, Non-Fiction, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Travel/Hospitality, Video, Women, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial

Christian Perring, Ph.D. Metapsychology Online Review c/o Philosophy Dept Dowling College Oakdale , NY 11769 Phone: 631-244-3349 metapsychology@mentalhelp.net http://mentalhelp.net/books/ Categories: Art, Audiobooks, Books From Small Presses, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, General, Health, Humanities, Literature, Metaphysical, Mystery, Pop Culture, Sociology, Women, Young Adult - Children, Psychology/Mental Health, Biography, Parenting, Comics, Science

Puala Rohrlick KLIATT Young Adult Paperback Book Guide 33 Bay State Rd., Welesley, MA 02481 Phone: 781-237-7577 kliatt@aol.com http://www.hometown.aol.com/kliatt Categories: Young Adult - Children

Geoff Rotunno the boox review PO Box 211 Santa Ynez, CA 93460 geoff@thebooxreview.com http://www.thebooxreview.com Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children, Children's Religion, Christian, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, History/Political Comments: Seeking review copies of all genres except romance.

Beverly J. Rowe myshelf.com 102 Copper Lane Kenai, AK 99611 Phone: (907) 283-2840 bevbooks@aol.com Categories: Children, Cookbook, Fiction, Food, Literature, Mystery, Non-Fiction, Young Adult - Children, Biography, Thriller/Suspense, Writing, promotion & publishing, Education, History/Political. Prefers hard copies.

J.B. Scott Sydney, NSW 2148 ctf_editor@iprimus.com.au http://www.geocities.com/ebook_review Categories: Australian Books, Computer/Internet/Technology, Books From Small Presses, Children, Fiction, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks E-mail all review requests to ctf_editor@iprimus.com.au with "REVIEW REQUEST" in the subject header.

Sandra Simmons-Maike Freelance Rt. 2 Box 152 Alma, KS 66401 Phone: 785-765-3861 sandcogroup@aol.com Categories: Audiobooks, Books From Small Presses, Children, Cookbook, Fiction, Food, General, Library, Lifestyle, Marketing, Mystery, Romance, Sci-Fi/Fantasy, Serials, Young Adult - Children, Thriller/Suspense, eBooks, Self-help. Include time deadline.

Roger Sutton, Editor Horn Book Magazine 56 Roland Street, Suite 200 Boston, MA 02129 Phone: 617-628-0225 Categories: Children, Young Adult - Children

Niki Taylor Freelance nat0607@hotmail.com http://www.suite101.com/welcome.cfm/book_reviews Categories: Books From Small Presses, Children, Christian, Gay/Lesbian Non-Fiction, Health, Non-Fiction, Pop Culture, Sociology, Spiritual, Travel/Hospitality, Women, Young Adult - Children, Psychology/Mental Health, Biography, eBooks, Theater, Film History, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political

Anna Serra i Vidal Aleda?os. Bolet?n electronico y cr?tico de literatura Eiximenis, 6 Sant Pere de Ribes, Barcelona 08810 Phone: + 34 93 896 25 04 aserra@ctv.es Categories: Children, Cookbook, Fiction, Literature, Mystery, Women, Young Adult - Children, Thriller/Suspense, eBooks, Writing, promotion & publishing, Education

Christopher Warner EFP - Spratt Publishing 4924 Balboa Blvd Suite 304 Los Angeles, CA 91316 Phone: 818-881-7053 efp@dslextreme.com Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children's Book, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, Scholarly, History/Political, Adventure, Nature, Horror, Photography

Brenda Weeaks MyShelf.Com reviews@myshelf.com http://www.myshelf.com Categories: Audiobooks, Books From Small Presses, Children, Christian, Cookbook, Fiction, Food, General, Health, How-To, Literature, Mystery, Non-Fiction, Reference, Romance, Sci-Fi/Fantasy, Serials, Women, Young Adult - Children, Thriller/Suspense, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Gardening

Stephanie Zvirin Booklist/American Library Association 50 E. Huron Chicago, IL 60611 http://www.ala.org/booklist/ Categories: Young Adult

Once a few book reviewers write about your book, other book reviewers will follow. Be prepared for these subsequent book reviewers. Have copies of your book ready to send out with your author packet.

Caterina Christakos is a children's book author. To learn how to write a children's book in 30 days or less go to: <a target="_new" href="http://www.howtowriteachildrensbook.com">http://www.howtowriteachildrensbook.com</a>

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.

So how do you get this virus, and how do you make it work? Simple, the virus comes with marketing ? the kind of marketing that you need to do yourself. You can't rely on publishers or publicists. If you are an unknown or if you work with a small, independent publisher, as I did with my first novel, The League, you will need to carry much of the workload in getting your name and your product recognized. Here are a few tips to create a marketing virus that will get your name and your book to spread like a wildfire.

Use the Internet. It might seem obvious, but most writers are not making the best use of the most powerful marketing tool in the world. Get a website with your name and your work. Keep it very simple. A picture of your book or books and a professional picture of the writer ? you. You'll need a synopsis page and a page for reviews and quotes from others on how wonderful your book is.

Get your site noticed. This is the most challenging piece of marketing you'll have to do. Driving traffic to a website is an incredibly delicate matter. Anyone who suggests it's easy is lying. It takes time and work. Get your website URL on as many things as possible. Put it on business cards, and hand them to everyone. Put it on brochures, magnets and e-mail signatures. Get it on search engines, and spend a little money on a professional who can optimize your site for those engines.

Another tip that might seem obvious is to market your writing to magazines, newspapers ad electronic media. The greatest free advertising in the world is the radio or television interview. There are thousands of talk radio stations just dying for quality guests. You could pay a publicist thousands of dollars to book interviews for you, or you could do it yourself. Just get numbers of producers, work on a 30 second pitch as to why your book will interest readers and get on the phone. You'll be amazed at how many people will book you on the first try. Then tens of thousands of people will hear you, they'll tell their friends and family, and the marketing virus will begin.

Mark Barnes is the author of the new novel, The League, a shocking, sports-related conspiracy. Learn more about his suspense thriller at <a target="_new" href="http://www.sportsnovels.com">http://www.sportsnovels.com.</a> He is also an investment real estate and home loan finance expert. Get his free mortgage finance course at <a target="_new" href="http://www.winningthemortgagegame.com">http://www.winningthemortgagegame.com</a>

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.

1. Test your book's significance

-fun, humor -easy to read -teach something interesting, new? -original, unique info? -potential to positively affect the reader's life? -create a deeper understanding of life? -give skills and info to help people? How to's sell well -do you already have an audience who wants it?

You only need 2 significances to have a book that will sell.

2. Find your market before you write.

Who out there needs or wants your information? Without knowing a preferred audience as your write, your writing may be too general and not compel your audience to keep turning pages. In my eBook "Write eBook or Other Book Fast" in ch. 3 --"The Essential Hot Selling-Points," I discuss how to gage which audience is best for your book.

3. Know your best audience.

Remember the 100,000's Online too. Write your audience a letter on why you are writing the book and how it will benefit them.

4. Keep your book short.

Most audiences want to learn something fast and easily.

5. Unleash your passion for at least 2 years for one book.

Love your topic and don't quit.

6. Get some help with a book coach.

Try an introductory 1/2 hour book coaching session for only $35.

7. Intend to have your book vision manifest.

Know your book will be published, name your outcomes-- what you will hear, see, and feel now that it's done and people are reading it. 8. Treat your book as part of your business. Make a plan -when to write, how much to write each week, when you will finish, what your next step is--approach a book coach professional. 9. Know you will eventually have to spend some money to make your book a top seller. If you work a full week, then see if you can put 10 hours a week in on your book including its promotion. 10. Solve your audience's challenge and you not only will sell a lot of books, you'll also have a 24/7 sales person for your book.

When you write your book aimed at your best audience, and spend enough time on it, you can produce a successful E or print book.