Dede Hall, author of The Starving Student's Cookbook had<BR>very poor sales for her books. Then one day an outrageously<BR>light bulb moment appeared. She added an inexpensive<BR>skillet with the book and shrink-wrapped them. Then she<BR>took 150 of them to two stores that she thought wouldn't<BR>sell them. Yes, to her surprise, all 150 sold in two days.<BR>Dede stumbled on an outrageous idea and it worked out big<BR>time. She sold over 100,000 copies in a few months. Where<BR>did she sell them? Thought you would never ask. Price<BR>Clubs and Kmarts.
Do you have a book that could be packaged with something<BR>else and create outrageous sales for yourself? It's<BR>Christmas time and no it isn't too late. But before you<BR>dart off to come up with an outrageous idea for your book,<BR>continue reading so that you can get all the facts.
Another cookbook was repackaged with a scarlet ribbon and<BR>some imported cinnamon sticks and then sold at department<BR>stores in the housewares and gift sections. The book<BR>couldn't sell at $5.95 but flew off the shelves at $10 and<BR>went into second printing in 30 days.
Would your book sell well in a three-ring shrink-wrapped<BR>binder? Why not create and audio or CD version of the<BR>material. Just read directly from the material. You do not<BR>have to be fancy. Add "read by the author" language to the<BR>outside in big letters. Or maybe "F*R*E*E Bonus, Limited<BR>Time Offer, Free Audio read by the author" in big letters.
Another key is to look for an item that makes the package<BR>larger than the book. This requires a larger space and then<BR>bigger visibility.
What about a book on money? Add a mug labeled,<BR>"Millionaire" and watch it fly off the shelf. Do not forget<BR>the second part of the formula -- the place you are going to<BR>sell it. When you add the mug, it is now considered a gift<BR>item. This opens the doors to more stores and places.
Try all the independent gift shops, especially at the<BR>airport. They are always looking for these type of unique<BR>combinations.
Have an exercise book? Add a "walking meter" with it. The<BR>one that measures how many miles you are walking. Have no<BR>clue what they call those things but I have bought three<BR>over the past few years. Again, now it is a gift item. How<BR>about contacting a sports equipment vendor and selling them<BR>copies of your book that would be a freebie for a limited<BR>period with a purchase.
Get the store to add a sign, "limited quantity and watch<BR>them go even faster. What is great about this angle is that<BR>gift stores, department stores and similar stores are much<BR>more open to add things to their shelf. They will work with<BR>you much better than a bookstore.
Now that you brain is going a mile a minute with ideas, best<BR>wishes for selling many more books!
Catherine Franz, a Certified Professional Marketing &<BR>Writing Coach, specializes in product development, Internet<BR>writing and marketing, nonfiction, training. Newsletters<BR>and articles available at: <A target="_new" href="http://www.abundancecenter.com">http://www.abundancecenter.com</A><BR>blog: <A target="_new" href="http://abundance.blogs.com">http://abundance.blogs.com</A><BR>
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