Surprise potential buyers. Chocolate Frosting! Once we entered the school who has much to learn. We left the sandbox, cunning, and all day to play with our imagination. No wonder we lost contact with our original, playful creativity. Now in the information age to wait to read short, concise pieces. We can, however, if we play a little, add more of our ideas on our books, if we use the metaphor. Métaphores marriage, a word to an image, sound or feel. The metaphors are a mixture of different units in a new image. Métaphores said one similarity between those two things differently. The images are photographs of words that gives the language of power and wealth through the participation of our sense of experience. When you marry a photo or do something unexpected, to produce a new model - a metaphor that creates a strong image and reading pleasure. The purpose of the metaphor is to intensify its awareness of the images around them. Click? S is made metaphors. Avoid places because their readers are fed with them rather than read. Write naturally pompous and avoid words such as use . The metaphors creates excitement and interest in the production of new connections. As a result, reveals a truth about the world that were not previously recognized. The power of metaphor is the surprise for us .... Marilyn Ferguson, author of the conspiracy of Aquarius, said the metaphor built a bridge between the hemisphere, symbolically awareness votes right brain so that it can be recognized by the left as something already known. When potential customers see (about 12-15 seconds) on the front and back, originality and see through the metaphor, we know that sheds new light on a well-known concept, an idea, a feeling or an event. His hook metaphors and seduce. He has now made their cheque or credit card feel themselves to the decision. To improve their writing this field: 1. At a metaphor. The plan must be filed where they can easily find and add to it. Whenever you hear a good, write it down. Using other people metaphors as a springboard for yourself. 2. Playing with these tasks: Experience: ... The writing is so painful as a tooth is pulled ... Riding a mountain and valley orbit ... self-revelation. Now, he tries the book's title or part of their tell and sell (unique selling proposition, which includes benefits), and the back cover copy. Self-Care is ... Bubble bath in the middle of a company ... breathe the mountain air ... lighting a light near my work. 3. Complete these start-up metaphor: Make sure you use certain words - the image, sound and feel. To give every cliché? S. I'm so stupid that I
as frazzled that I am so happy that (without Clams, please)
I'm so worn out that
so dizzy that I
I as low as I
as powerful as a
I slept that
I'm so tired that I'm so cold / hot as I
too strong
As I am so spiritual that I'm most comfortable
I am so cowardly as to extend the list by using the themes of his book. Think and its public image and create more powerful writing. 4. Re-define all benefits everyone in his introduction, tell and sell, or sales letter. Instead of saying, Read my book and live together, making its benefits more specific, such as read my book and her life will look like .... or Read my book and her life feel that .... 5. These statements Finish to Warm-up:-Stress is ...
-east authentic ...
-health is ...
-east spiritual ...
-east marketing ...
-Il is ...
-Benefits are ...
-More ... life is
-Better communication ...
more money ... Let potential buyers know they want to see or feel, after reading the book and use ideas and suggestions. When they can see or feel for themselves, they feel more comfortable buying. They need to see the results (ROI) and feel better use your product. 6. Just for fun: I was stunned as a dervish, and a low unserviceable washing machine, much like grevling stomach and a cloud titmouse, and is unlikely to succeed as a ballet dancer with a wooden leg. Each of you has a chance to see the strong links and relationships in their own way. Metaphors, which is a very personal and creative wealth of experience. Playing with metaphors and use throughout his writing - even with their sales materials. Judy Cullins? 2004 All rights reserved Judy Cullins, 20 years for books and Internet Marketing Coach works with young entrepreneurs who want to make a difference in people's lives, enhance their credibility and clients, and make a life-long income. Judy is the author of 10 books, including Write your electronic book or other small structure rapid, non-tech Ten ways to promote its electronic book, fast and cheap to the explosion targeted Web traffic, power and writing web-seller. It offers free assistance through their 2 months ezines, The BookCoach said ..., Business Council of the Month blog Q & A on http://www. bookcoaching.com http:/translate.google. com / / Www.bookcoaching.com and more than 185 articles for free. ===============< Br> E-mail her at Judy@bookcoaching.com Judy@bookcoaching.com or Cullinsbks@aol.com Cullinsbks@aol.com Telephone: 619/466 -0622 - - Reservations: 866/200-9743
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น