Book Marketing 101

Francine Silverman. In marketing the book from A to Z (InfinityPublishing.com, 2005). Trade Paperback. 400 pages. 18.95 U.S. dollars. As a matter of principle authors, book marketing is the key to success. If a writer self-published or issued by a big house, the majority of authors, who often market demand for his book, even if it is to have any chance of making it a success. The major publishers are also interested in promoting the next blockbuster to focus even in the midst of title, and small publishers have generally not afford to have a duty to promote their titles. Worse still are those who self-publish, because when they get their books on their own. All cases, occurs because of his work and efforts alone. What is an author? It can sit and wait until the book is sold in any manner whatsoever, or you can put money into a marketing plan and hope that the plan is successful. But without a background in marketing that money can be quickly lost. Accordingly, many authors are not the market for fear of loss and uncertainty, and sell a lot fewer books of what he should. In this vacuum is a great book? Book Marketing from A to Z by Francine Silverman. The subtitle says it all: More than 300 authors share of ups and traps to promote their books. Silverman did not write this book until he has published. It is a successful author of two books, and the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). For a couple of years after the publication of its newsletter, which has the successful marketing of many writers and, at the same time that his own experience, put together an excellent resource. This book contains a new brand (or even experience) the author must begin marketing. The authors May be surprised to learn that there are many free things they can do to promote their books! For example, I was surprised by the number of writers have indicated that something as simple as delivery of pens or markers stamped his site and book name given rise to much publicity and many sellers . The book is very much in alphabetical order, Silverman covers such topics as the importance of good reviews, what to do (or not) in the book of signatures, how to mark yourself, how tie-in with holidays or movies How to speak in public can help a career flower, and how to send press kits. There are two important parts of the use of Internet technology (Web sites, ezines, e-groups, etc.) and newsletters to build a suite. In my opinion, these two sections are the most informative parts of the book. Silverman has produced a rapid, comprehensive and very useful new books and authors of experts will return to again and again, and build their careers in writing. Jeremy Hoover is a full-time writer and book critic. The sensor religion, and most books of fiction (with emphasis on the mystery and horror), and poetry. To request a review, e-mail to him jeremyhoover (at) gmail.com, or contact him at Hoover http://hooverreviews.blogspot.com comments or diasporas http://jeremyhoover.blogspot.com Ruminations.