NOTE: Because many words in this article are likely to trigger sp ^ m filters, we disguised with symbols (for example, m ^ sp). This will ensure a higher delivery rate if you use this article in the e-zine. If you sell your product online, which is almost guaranteed to increase sales by publishing a newsletter e-mail, or e-zine . Why? Well, first of all, is a great way to give the reader a selection of his experience and style, with samples of content. This ensures that there will be familiar to you, you trust, and we hope to buy your book when you're ready for more information. It is also an excellent way to capture leads * * they are not ready to buy your book when they visit your site, but is still interested in the information they have to share. Based on my own experience in marketing my manual, the expansion of business with its own e-zine, here are 7 ways to increase sales of books by means of e-mail. <li>
first thing: Promoting e-zine subscriptions on its Web site where you can promote your book. </ B> -
before editing, begin collecting e-mail. Instead of recording in many places on your site inviting visitors to subscribe to free e-zine. That way, if a visitor is not interested in buying the book today, you can register for free e-zine. Now, you do not lose, and will learn even more * * About his book to a customer.
E-zine publishers also report record results across the major pop-ups and pop-under-boxes into their websites.
Examples: In my primary objective http://www.ezinequeen.com, I have a registration form on each side, and a pop-up. On my site selling books, http://www.ezinequeen.com/tutorial, I have a pop-unders that appears when you close the main window.
Remember: Do not sign anyone without your permission! </ li> <li>
feature extracts and / or advice in your book in your e-zine. </ B> -
These can be direct or short tips that summarizes some of its contents. Go through your book and highlight the various municipalities or small parts which could be well on their own. Just do not give the whole store! For example, to give the reader an entire chapter of his book in each issue is over.
addition to lifting equipment directly from his book, try another on the topic, a list of 10 tips, know-how article, a list of resources, or revision of a trend in the industry.
Example: One of my clients, a life coach, has a bound book of 101 at present, which provides advice on how to attract what you want in life. Each edition of its weekly e-zine has one of these municipalities, with a brief explanation of how to implement it. </ li> <li>
Immediately after his article provides a quick return of advertising that shamelessly plugs his book
.
Why, even after the article, and before anything else? If someone reads your article / tip and said: Wow, that was great information that will listen to what you have to share on this subject. I live up there and have fun with him.
Example: Do you like this article today? If not, you'll love my new book, double its business in six months. It's fast, with over 257 great ideas to help you grow your business quickly. Learn more now and in the order [web address here]. You can start using my best advice in minutes! </ li>
<li>
In each issue, offering a testimony of one of the buyers of his book
.
Let your readers know that many others like them is to buy the book and love it. Idea: Play a game in the e-zine for this purpose. In each issue, a short testimonial from one of his readers here.
Example: What Beauty Blastoff Readers say: I ca not say how the book helped me improve my appearance. Thank you to his advice, I lost 20 pounds, cleared my skin and get rid of all my unwanted hair. Now my rich ex-husband wants me, even behind. You're a saint! - Suzy love, Los Angeles, California </ li> <li>
Give your readers a special discount on a l1mited time. </ B> Do
readers feel special by offering a special discount on your book when you can. For better response rate, so that an offer for a limited time to give a sense of urgency. What have I done with my manual when he arrived and has achieved good results.
Example: For subscribers: Buy my book before midnight on Friday and receive a 20% discount!
not on their subscribers a discount offer more than they feel special As a bonus report of consultation or by phone at purchase. </ li> <li>
mention his book as in many other places as possible in your e-zine. </ B> -
Bottom line: the more you talk about the book, more opportunities to buy. Although their possibilities are endless, here are some ideas to start:
<ul> into his neck <li> (This is where you provide the reader with information on its publication - usually at the beginning.) < ; / Li> <li> in their publisher or editor of the note (Here you can give a personal note to their readers.) </ Li> <li> in his article (If you mention a certain point you meet In his book, he said!) </ li> </ ul> </ li> <li>
to attract more prospects to announce your e-zine in all day e-mail signature file. </ B> -
You know what a signature (or signature ) is the file, right? There is little contact with the back that you can paste on the end of each e-mail you send. In addition to its obvious contact, give a little plug for his book and e-zine.
Why? Well, if you had just announced his book, some people can read your signature and thought: It's cool, but I do not want to buy something now. But if you advertise your free e-zine, it is likely to go advantage of their offer. So I on the list.
Example: That's what I did at the end of my signature file for my contact information: BOOST BUSINESS by publishing their own e-mail newsletter! Learn how now - Sign up for Friday ee * Tips http://www.ezinequeen.com. </ Li> (c) 2000-2003 Alexandria K. Brown. All rights reserved. About the author Alexandria K. Brown, The E-zine Queen , is the author of the award-winning manual, Improving business with its own e-zine . For more information about his book and sign up for free for more tips like these, you can visit their homepage at http://EzineQueenTutorial.com/ onMouseOver = window.status = ' http://EzineQueenTutorial.com/ Return true onMouseOut = window.status =''; return true; http://EzineQueenTutorial.com/
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น