Publicity for Buzz Marketing for Authors

Congratulations, you've written a book, and reached the same publication! Now, all you have to do is to get people to buy. People really go to a bookstore to buy his book is not easy, because you're not a mark . But you have a gun to his command - the telephone. Use it. Please call the book publisher in the document. Suppose you want to send a copy to him. Ask him if you have a few minutes so you can tell us briefly about the book on the phone. After sending the book, which gives him the opportunity to read or at least at first sight, and then call again. If you can possibly link the book to something on the news, this is perfect. Let's say you wrote cooking with chocolate and health of its paper has an article on the health benefits of chocolate. Call editors and journalists on health, nutrition and parts books. If there is an interest of man-journalist or columnist, Word and then send a copy of the book. The interest of man in general journalists can write something that interests them. Try to interest you. What did you before you wrote the book, and why write? Do you have eight children and wrote in his kitchen table every morning 2:00 - 5:00? Do you gain 20 pounds to write the book? Or do you want to lose 20 - shows that chocolate is actually not fattening? Call commissioned by the publishers of television news. Often, if an interesting hook, you'll be questioned. When the book shows on radio and television manufacturers to appeal. Do not be afraid to do and do not think that when someone says will contact you. WO Wrong. A person who has much to gain (in this case) is to make calls. Too often, people are afraid to call. Ask yourself what is the worst thing that can happen. You are going to say no, n'est-ce pas? Publishers are not to gather menacingly at his home or to be obtained by the torch and garlic. You are going to say no. Can we live with that? Of course, you can, so to speak. Located in a couple of comfortable shoes, collect copies of the book and click on the sidewalk. Stop the small library in each og tigger out of copies. I suppose it has already attracted the biggie. Offer to appear to speak and read his book Combat doi 9or a mini-seminar. We must do things to create a buzz. The author of books on chocolate can give chocolate bars with each copy. Or slices of the cake that made (recipe in the book) during his appearance at the bookstore. It would not be a bad idea to make a cake with the book in newsrooms. Do not forget to retailers. They may do so pursuant to a window in his book. Where there is a jewel to create a window with diamonds falling toe shoes and copies of the book, written by a dancer, appears. Miriam Silverberg is president of Miriam Silverberg Associates, an advertising firefighters in New York. Listed in Who's Who of American women, has spread authors, restaurants, hotels, New York City Ballet and people in fashion, beauty and medical fields. She is a guest on the billboard Marymount Manhattan College seminar for writers. She can be reached at silverbergm@iopener.net silverbergm@iopener.net.